IESE entrusted us to create the concept, identity and material for their Global Alumni Reunion in Sao Paolo, Brazil. We had to create a concept big enough to include the different subject matter discussed at the event, without forgetting the values of IESE. The concept had to be developed into different messages during the run-up to the Reunion to push awareness and enroll the greatest number of international attendees possible. All messages had to work in the different campaign elements – press, digital and direct mail – as well is adapting to the three campaign languages: English, Spanish and Portuguese.

Campaign elements: Identity, Copy, Digital, Direct Mail