Assistència Sanitària Campaign 2012/13

The 2012 campaign for Assistència Sanitària. With the all the leading private medical insurance companies fighting for market share it was important to create a strong brand image that could be adapted to the different supports the campaign required: TV, press and outdoor. We chose to focus on the first letter of the brand name, the letter A, which moreover has a lot of positive connotations. We also chose a highly graphic look with black and white photography, which helped to give added impact to the A itself.