American Crew – Web

American Crew asked us to redesign and refocus their global website to being less of a product gallery and more of a web which consumers would use to find not only information about the brand but also lifestyle tips about thinks that could interest them.
To this end we designed a more friendly website aimed at the brand’s male target, and also regularly update the web with relevant content aimed at driving and increasing online traffic but that also aims to push actual physical traffic to American Crew salons.

Project elements: web design, content curation

See the website in action