The Champion Inside You

American Crew Sport Edition

For a new line of products designed for sports fans we had to create a campaign that connected with the classic American Crew masculine image, but also talked to their athletic active lifestyle, with a claim designed to inspire. To motivate salons and stylists we created the figure of the coach, and created a series of salon activation elements designed to bring out the champion in every man.

Campaign elements: Identity, Packaging, Copy, Trade Marketing